
Don’t get me wrong, I didn’t have the in-store debut of Italian designer, Missoni, and their line of made-for-Target clothes marked with a big red X somewhere on a calendar. I don’t own a physical calendar at all in fact.
This is just a twentysomethings account of Missoni for Target’s Tuesday debut and it starts at…
1:00 am MST
So the night before Tuesday, the Missoni for Target’s debut, I casually read a tweet that brought it back to front of mind.
Still, I didn’t set an alarm. I woke up Tuesday morning at around 7:00 am and got ready for work. I put on a black skirt and white shirt like it was any other weekday. When, “oh hey,” I said outloud to my boyfriend, “today’s the Missoni for Target launch.” “Oh really”, he responded (his default response to anything fashion related). “I’ll try to remember to head over after work,” I ended.
I went on to push new tweets to my Twitter feed. My substitute to brewing coffee or watching the morning news.
And there was Missoni, in the form of one 140 character tweet from local PR guru Melissa Rein, who was giving a tweet-by-tweet account of camping out of, um, Target.
With one plug of “Missoni” and “Target” into Twitter’s search, my results exploded. Holy insert expletive. Headlines ranged from “Missoni brings down Target.com” to “Collection gone within seconds from NYC.”
7:55 am MST
“I should probably go to Target,” I told my boyfriend. So with shoes half on and keys in hand, I was off.
I arrived at Target at 8:03 and the parking lot was packed, but nobody was running in. Nobody even drove up with me. A good sign. Embarrassing when I walk in and there’s nobody in there but employees, though, I thought.
And then.
10 buff blondes squeaked past me, each with a cart more substantial then themselves. Each cart filled above the brim. Each pushing by me in the direction of a salesman’s finger while he said “over there’s some more.”
Are you kidding me?
I walked towards womenswear. I started grabbing things that only resembled zig zags, the trademark pattern of Missoni. Size XL this, size XL that. Not because that was my size. But because that’s what was left.
One scarf. One pair of boots a size too small. One size of children’s flats I could squeeze into. It was horrible.
8:20 am MST
I went to the checkout and paid $200 for a hodgepodge of items that frankly, mostly didn’t fit and looked awful together. I felt somewhere between disappointed and fortunate I had gotten anything at all as women continued to stream in to the Target only to find empty clothing racks where zig zags formerly hung.
12:00 pm MST
By now I had full blown Missoni fever. In between eBay searches of items I had just paid $34 now selling for well over $100, and desperate calls to my mother in North Carolina to “just please see” what was left at her local store.
5:00 pm MST
I’m frankly not sure how I made it to 5:00 pm, but when I did, I went to Target.com and did what they told me not to do: refresh their already down page. When it finally came back up at around 5:10 pm it was one “out of stock” after another.
And from what I have picked up, once it’s gone online, it’s gone. And today, Missoni herself fueled rumors that the line wouldn’t be restocked in stores. So much for October 22nd.
6:00 pm MST
Here I am writing this blog post, looking back nearly a month ago at an optimistic twentysomething with a Vogue in hand, ooing and ahhing over the 10-page Missoni for Target ad that ran in the September issue.
This wasn’t the way it was suppose to be. This is fashion at it’s lowest. Consumerism rampant. A case of not enough servers. eBay prospectors out to make a quick buck. Clothes that aren’t the right size. Or in the right patterns.
I don’t think that anyone who shopped Missoni for Target today, and was lucky enough to walk away with a candle, was afforded the opportunity to be picky. Excitement gave way to anger, anger to disappointment, and disappointment to, well, blogging.
6:43 pm MST
End